Unique Ways to Increase Your Business Social Media Following
Social media presence has become crucial than ever; not only to small businesses but also to mammoth-sized ones because social media is where the numbers are over 3.6 billion people are on social media. You’ll meet your customers there, and you can grow your business to reach a more comprehensive network if you leverage social media well. But it’s not easy to grow your social media following. Thousands of businesses have some social media presence, but their thriving on these platforms is just a portion. Many of them have a social media account because it’s what others are doing. If you want to grow your social media presence, you have to put in the work. Want more followers and presence on social media? Here are seven tips to help you increase your social media following.
Choose the Right Social Media Platform(s)
Before we dive into the different ways to grow your social media following as a business, choosing the right platform is very important. There are dozens of social media platforms right now, and most of them won’t necessarily fit your business model. However, as a general rule of thumb, select up to four most popular platforms. Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat are among the most prominent platforms. Having a specific audience under your radar will determine which social media platforms are suitable for being active.
Have a Goal
Social media presence has many advantages to businesses, but you’ll have to set specific goals to grow. In other words, set SMART (specific, measurable, attainable, relevant, and time-bound) goals. What do you want in the next month? Grow your following or keep your customers engaged? Having smart goals will ensure you narrow down the action items that will help you achieve them.
Strive to Build Relationships
The social media game is not purely about numbers. One hundred thousand followers that ignore you aren’t any better than 1000 followers. The “social” aspect of social media is what builds a following. Brands that engage with customers actively on social are more likely to increase content engagement than those that don’t. Sure, automation saves tons of time, but you should dedicate some hours per day to engage with your followers by replying to their questions and answering their messages.
Create a Content Plan
Being active on social media has to be planned. You have first to understand your audience and which types of content they will most likely engage with. Secondly, with the specific content in mind, have a plan on how often you will be posting on social media. And you’ll also need to create that content consistently. Different content types can help keep your following engaged, like eBooks, listicles, infographics, video, and how-to guides.
The major advantage of living in the present era is the dozens of tools available that make work easier. If you want an app and don’t have programming skills, an app builder can come in handy. Utilizing available tools can help you achieve your goals without much heavy lifting.
On social media, a strong following takes time to build, and it requires patience and dedication, but there are dozens of automation tools that brands use to schedule their post and keep their customers engaged. Many brands utilize automation tools, like Buffer, IFTTT, Hootsuite, and BuzzSumo to keep their social media lively at all times. These tools will help you schedule posts to when your audience is most active, which leads to higher engagement.
Engage with Your Audience
Automation tools are handy when it comes to social media. But don’t automate and walk away; it won’t help you in any way. Create time to engage with your followers too at specific times of the day even if it’s only for 20 minutes. This is the only way to build a lasting relationship with your audience and attract more followers. It also helps your customers gain trust in your business.
Social media is not a sprint; it’s a marathon. You have to create and post content consistently; at the same time, engage with your followers. Automation tools should help cut down on time spent on the platforms, but you should also set aside time to engage with your customers.
Business presence on social media is essential than ever with more people moving online. According to Statistica, an internet user had an average of 8.5 social media accounts between 2013 and 2018 As more platforms keep popping up, expect that number to grow. Social media marketing has spontaneously grown in the past decade, and creating a strong following will ensure you spent less on advertising leading to high ROI.